Our Story

The TCM Story

A journey towards quality, safety and affordable products for all.

We believe that every individual deserves access to essential goods that would improve their daily lives, without sacrificing quality or breaking the bank – As a product to consumers or as a service to our Private Label clients, the mission remains the same.

With unwavering determination, we have embarked on a journey to create a company that would ensure access to affordable products while maintaining uncompromised standards of quality. 

Today, our products, which are developed with precision and care, have become synonymous with affordability, quality, and reliability.

Tomorrow, we will continue to push boundaries, driven by our passion for innovation and our faith in the potential of our nation. Join us on this journey as we strive to create a brighter future, one product at a time.

Sincerely,
Chryss and Rae
Co-Founders, The CleanLab Co.

Our First Factory [Surulere, Lagos ] - 2023
Our Second Factory [Ikeja, Lagos ] - 2024
2025
Expanded Capacity!
Where we are

2025: Expanded Capacity! - Lets Go for Growth!!!

2024
Q1 - Q4 2024
Processes!
Proof of Concept

December 2023 - December - December 2024

Moving with the momentum of successfully validating the market need for our products and services, we established "Proof of Concept" for the TCM Brand and its product offering.

Overall Key Milestones-

  • Launched Flagship Private Label Products (July’24) with Bokku!
  • Secured PL partnership with a top Pharmaceutical Retail Brand for the development of a Beauty product Line through strategic
  • (Mar'24)- Expanded the home care product line with our top retail partner ensuring unique value proposition and competitive advantage for the products.
  • Developed a debt-free partnership strategy for our Pre-Seed round that enabled TCM to secure over a hundred thousand dollars non-institutional investment in the business for growth and expansion of the Private Label subsidiary (Nov’24)
  • Expanded operations to a 1000 square meter factory, giving the business extended production and warehousing capacity (Q4’24) which gave existing clients confidence.
  • We have grew our machinery capacity from 20% in 2023, an added 28% in 2024 half year, to 35% by the end of 2024 – Allowing us to operate at a higher capacity and be able to confidently take on new clients!
2023
January - December 2023
Implementing the business model

January 2023: Finalized business model.

Capital Investment & Pre-Seed Funding: Founder invested personal capital and successfully raised additional funds for the initial business capital through a strategic "Friends & Family" round (Pre-Seed) in FY '22-’23.

Strategic Foundation: Defined and crystallized The CleanLab Co.'s (TCM) transformative vision, mission, and governing values align with long-term growth objectives. - Completed a 1-year employment in a top manufacturing company in Nigeria to get firsthand experience in mass-market-focused product manufacturing and business operations.

(Mar, 23-Feb'24): Established comprehensive company objectives and key performance indicators (KPls) from inception, ensuring data-driven decision-making.

(May'23): Officially launched The CleanLab Co.

(May'23)Partnership & Revenue Growth: Secured high-impact partnerships with top internationally owned retailers in Nigeria, locking in private label contracts and fueling potential revenue growth (Q3 '23).

Operational Readiness (Q4'23): Secured management team,  initiated setup design and implemented efficient factory processes and layout, streamlining operations for scalability

Completed rigorous company compliance and operational readiness activities, ensuring regulatory adherence.

2020
May 2020 - Dec 2022
From Idea to business model

May 2020 - Jan 2023
Ideation & Business Strategy Development Plan (2020 – 2023)

Conceived and incubated The CleanLab Co. concept in 2020, undertaking extensive market research, competitive analysis, and strategic planning.

Key Milestones

2020: Initial idea generation and market exploration

2021: Developed preliminary business plan and financial projections and began fund raising strategy plan.

2021: Secured Co-Founder

2022: Began plans for fund allocation using bootstrapping investment and projected friends and family pre-seed fund raise

2022: Refined business strategy, defined target market, and established operational framework Q1.